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Google Adword Tips
Google Adwords Tips #1 – The most important tip is to make sure the ad is relevant, although it might seem to be common sense but it is astonishing that most people don’t do it.
For example, if you put “New TV” on your ad for selling a Sony XYZ Plasma TV
, the ad will be unrelated to the product and 80%+ people who click will not buy your product since they might be looking for information, whereas if the ad had “Sony ABC LCD
TV” instead, the product will catch the attention of everyone who clicks on the exact model which you are selling thereby increasing the sales.
